Wells Fargo’s need was to refresh and reinvent their marketing strategy. My task was to research other companies within and without the field, and archive the different brand experiences that competitors have. My team and I created a very unique and personalized book layout to show Wells Fargo’s examples of how design has evolved their competitor’s brand. We also outlined steps to reface their brand experience through six sections: Be a brand with heart, Resonate with me, Inspire me, Streamline my journey, Enable seamless interactions, and Anticipate my needs. .
With the research and photographic audits I have done, I created and delivered the book’s layout and all its contents. The result of this book being produced and presented to them brought about more projects to take steps in refacing their brand experience.
BUILDING THE PHYSICAL BRAND EXPERIENCE
Capital One's brand book was designed to help illustrate their brand/branch transformation throughout my company's continued business relationship.
My task was to organize photo shoots, archive files, and prep the overall book layout within the client’s brand architecture and identity. Working with my design director and copy editor, the text was produced and many photographic site audits were scheduled.
After traveling across the United States to audit and capture portfolio pieces of Capital One's locations, architecture, and designs, I produced the brand book’s layout, and worked with print production companies to produce the final copies. This helped visualize to our client the quality of work we have produced for them overtime, as well as showed them the significant transformation of Capital One.
NEWFORGE TECHNOLOGIES REBRAND
Brand identity created for NewForge Technologies. Presented 2 options
CYMATICS OF JAZZ BASS
Using Cymatics (the visualization of sound through vibration), I branded five jazz bass players using cymatic patterns that I created myself. I produced a website complete with videos and a library of images, posters of each jazz musician, and a book.
Written personal narrative designed and printed into several spreads and posters.
Written, designed, photographed, and printed myself
Video was also created on another students narrative seen below. Filmed and edited myself
Type was set in Univers
Book created based off of Alexander Lawson's Anatomy of a Typeface insert on Clarendon and Robert Besely.
Book includes history of typeface, biography of Robert Besely, detailed illustrations of typeface distinctions, modern recreations, modern uses, and pull-outs including text from Hoefler & Frere-Jones.
Designed, printed, and bound several copies of the book myself.
All type is set in Clarendon
Font created under the instruction of type designer, Andy Clymer of Hoefler & Frere Jones
Created in RoboFont, the font was inspired by scans of a old drawings of Caslon. Font includes one weight with punctuation and numbers
Installation proposal for ING DIRECT focusing on the idea of saving time and space throughout the Navigli District in Milan, Italy. A team of four working with the client and their personal need to spread their message throughout their new expansion.
Presented was overall branding of the installation, website, posters, signage, and app design.
Responsible for the presentation, design, photography, and clients needs over a four month period.
20 x 30 Poster series created on the necessity of water to human beings.
Photographed, designed, and printed myself
Type is set in Univers
A network proposal created to focus on news, entertainment, and history of everything space related. The logo and slogan are arranged to be rebuilt at any size. Color pallet and specification flexible for any reproduction.
Two fonts were drawn myself specifically for this network proposal. Orbit Text (shown to the right), was created for the slogan and all other text set for the network. Orbit Display was created for the logo and all other type set above 18pt.
Various print material made for the networks distribution.
Editorial created based off of Alexander Lawson's Anatomy of a Typeface insert on Clarendon and Robert Besely.
Editorial includes history of typeface and biography of Robert Besely,
Designed, printed, and bound several copies of the editorial myself.
All type is set in Clarendon
Photographic magazine spreads written on the history and production of coffee in Costa Rica.
Photographed, designed, and printed myself.
Type is set in Univers and Caslon
Dual poster displays for the Tours of Great Modern Architecture event.
Event featured Louis I Kahn as a local famous architect