Wells Fargo’s need was to refresh and reinvent their marketing strategy. My task was to research other companies within and without the field, and archive the different brand experiences that competitors have. My team and I created a very unique and personalized book layout to show Wells Fargo’s examples of how design has evolved their competitor’s brand. We also outlined steps to reface their brand experience through six sections: Be a brand with heart, Resonate with me, Inspire me, Streamline my journey, Enable seamless interactions, and Anticipate my needs.
With the research and photographic audits I have done, I created and delivered the book’s layout and all its contents. The result of this book being produced and presented to them brought about more projects to take steps in refacing their brand experience.